Boy Scouts of America

An Annual Report That Saves Your Life (Literally)

Annual reports aren’t known for being exciting. Most gather dust. Ours? It comes with a tarp and survival tips—100 of them, to be exact.

Inspired by the Boy Scouts’ timeless motto “Be Prepared,” this report did more than share stats and financials. It followed the mission. Wrapped in a weatherproof tarp and tied with twine, it was designed not just to be read, but to be used.

Every Page Was Worth Reading

The result? A piece that sparked curiosity, earned attention, and won a National Gold ADDY Award for its bold, mission-first execution.

This wasn’t just an annual report. It was proof that creativity—and preparation—still go a long way.