Glide

We flipped the script on dental dread by giving us a glimpse into what your dentist might really be thinking—right as you're pinned under a blinding light, mouth agape, and clinging to dignity.

​

It’s absurd, it’s slightly terrifying, and it’s effective. Glide doesn’t just promise a better flossing experience—it promises to be the one thing your dentist actually remembers to stock. Novocaine? Optional. Glide? Essential.