Illinois Primary Health Care Association
How do you convince people in Southern Illinois to get vaccinated for Covid when they don't even believe it's real? Well, truthfully, you probably don't. But we made them think twice by convincing them they trust science in other aspects of their lives.
But We weren't done there...
While we gave out vital vaccine information to over 7,000 people who would have never been interested before, the state fair only lasts a week and we knew we could do more. We created tellmetherest.com, a teaser campaign that started with the set up to a joke, then drove them to a website that paid it off. With a simple radio and billboard campaign we drove and additnial 10,000 people to the site. With almost half of them downloading vaccine information. And while we can't know for sure how many people actually followed through with the campaign. we had almost 20% of our target audience asking to learn more. And when you consider that they were not only not interested, but had generally hated any attempt to reach them before, we consider that a huge win.
